25 – mass audiences becoming visible through technology
26 – two forms of audience participation – viewers attempt
to make the show more interesting to themselves & serve in the role of
production assistant in providing feedback to show staff
28 – Interactivity – “allows the viewers to take on the work
of finding ways to make a show more interesting.”
29 – Message boards and fan forums have provided the
transition to interactive tv viewing
(Terranova, 2000, p. 33 – “free labor” – relationship
between online economy and social work processes)
30 Andrejevic sees free labor as a characteristic of an
interactive consumer-viewer – devoting time and energy to participating in a
media economy
Such efforts produces valuable feedback and info to industry
professionals
33 – idea of shared control bridges production-consumption
divide
34- active viewer – individual responsibility and self
activation (nobody is telling them to do it) – “free choice” to take on the
duty of improving a show
35 – the marketing of the digital economy is self-expression
and empowerment
36-7 – even when the industry doesn’t pay attention, there
is still the attraction of receiving recognition of others and being responded
to
37 – democratization (celebratory) and exploitation
(caution)
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