1. Due to machines attributing to the alienation of workers, low wages need to be supplemented with personal information during consumption, which can then be converted into exchange value, which is key in a capitalist system. This, essentially, lowers the prices of goods (as in shoppers' cards), which creates a surplus value to the consumers, who plays the role of the capitalist at home (land owner, business owner). This afford the consumer/capitalist the opportunity to accumulate more wealth for his 'home business' through the surplus exchange value of his personal information. But the question remains, what price does he pay for selling that information (for the discount price of the product)?
2. Commercial Attention Economy >>> Engagement >>> Data Collection >>> Profits
But before data collection, prosumers enter the picture, for their engagement generates a new attention economy for themselves, which possesses the possibility for further engagement that may monetarily benefit the prosumer. However, this further engagement certainly drives the data collection and profits of the site owner and media originally looking for engagement.
No comments:
Post a Comment