24 - Smythe tended to be macro critiques on capitalism; Melody prefers micro critiques - at the institutional level
Melody: balanced attack - government necessary to address market failures while private markets were necessary to address government policy and regulation failures
24-25 AT&T not fulfilling its requirement of FCC regulation
26 - For Smythe, what was happening to audiences was a step to the increasing trend of the commodification of society
Smythe observed that audience commodities were being activated by mass media.... put to work by advertisers & sustaining commercial broadcasting that was conditioning aspects of peoples' lives, which can create brand ambassadors
27 - Melody did work on children's television and found children became lobbyists to parents over commercial brands
Even with mass media's reach fragmenting audiences today in information societies, mass markets are "growing to global proportions."
But products and services are being individualized & presented as people's desire for consumer individuality - under the surrendering of personal data, violations of privacy and security
28 - the audience commodity is far more significant in 21st century economies because it is now the central market model for shaping economic & social development
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